Guggenheim Museum Announces Multi-Year LG Initiative –


The Guggenheim is committing to the burgeoning box of technology-based artwork.

The museum introduced Wednesday the LG Guggenheim Artwork and Era Initiative, which includes a new annual award program and the introduction of a curatorial place devoted to artwork that engages with digital and augmented truth, synthetic intelligence, NFTS, and extra.

The LG Guggenheim Award, administered by way of the Guggenheim Basis, will acknowledge one artist yearly for “groundbreaking achievements in technology-based artwork.” The award might be juried by way of a global panel of  artists, curators, museum administrators, and different artwork execs, and carries an unrestricted prize of $100,000. The primary recipient might be introduced at subsequent 12 months’s Younger Creditors’ Council Birthday celebration.

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The inaugural LG Electronics assistant curator will focal point on “deepening” the Guggenheim’s ties to such artists, within the type of exhibitions, analysis, and schooling.

Naomi Beckwith, museum deputy director and leader curator, stated in a commentary that by way of “selling scholarship and public engagement, the LG Guggenheim initiative will supply very important beef up to the visionary artists who encourage new working out of ways know-how shapes and is formed by way of society.”

The LG initiative is a vital step within the Guggenheim’s efforts to innovate its programming. In 2021, the museum debuted a sequence of installations titled “Re/Projections: Video, Movie, and Efficiency for the Rotunda”, that stuffed its central spiral with experiments in acquainted artwork paperwork and state-of-the-art know-how. Its ultimate presentation used to be Wu Tsang’s unearthly “Anthem”, a looped movie projected on a protracted curtain suspended from the ceiling.

This system may additionally lend a hand the Guggenheim catch as much as New York establishments with long-term investments in emergent artwork: Christiane Paul has served on the Whitney as adjunct curator of virtual artwork since 2000. She used to be answerable for the museum’s very important exhibition “Programmed: Laws, Codes, and Choreographies in Artwork, 1965–2018,” which tracked the historical past of technological artwork and tried to consider its long term. The New Museum debuted an incubator for artwork, know-how, and design in 2014.

Each and every establishment, then again, remains to be grappling with how nascent applied sciences like NFTs and the metaverse will form the experiencing of artwork.

The LG Initiative, the Guggenheim stated, “will supply very important beef up” to the “project to gather, keep, and interpret the artwork of our time.”