Lil Durk‘s latest song video starts with a quote, published over a shot of blue skies on a sunny day. “Existence is so quick that you'll’t waste even an afternoon subscribing to what any person thinks you'll do as opposed to understanding what you'll do.”
The phrases belong to Lil Durk’s shut buddy Virgil Abloh, the fad powerhouse in the back of the emblem Off-White who gave up the ghost from most cancers in November of 2021. The 29-year-old rapper lyrically venerated the clothier together with his March 2022 track “What Came about to Virgil” and is now visually honoring him within the track’s new song video, uploaded Tuesday (April 12).
The Cole Bennett-directed challenge takes position throughout a handful of putting, color-saturated units impressed through paintings created through Abloh in his lifetime. Lil Durk and Gunna, who’s featured at the track, are filmed rapping on an plane runway subsequent to a jet painted with clouds, atop the pink roof of a area nearly totally sunken into the bottom, and inside of a warehouse stuffed with magically rising flora.
It’s defined on the finish of the video how each and every of those units relate again to Abloh, who additionally oversaw the creative design of Louis Vuitton’s menswear. The plane belongs to Drake and was once painted for him through Abloh, the rooftop replicates Abloh’s runway design for Louis Vuitton’s 2022 model week display, and the flora pay homage to those that have been planted inside of Off-White shops following the emblem founder’s demise.
“In loving reminiscence of Virgil Abloh,” reads a message on the finish of the video, which additionally will pay respects to Lil Durk’s overdue brother D Thang and overdue rapper King Von.
“What Came about to Virgil” is without doubt one of the tracks on Lil Durk’s 7th studio album 7220, which debuted atop the Billboard 200 in March. The track held a place at the Scorching 100 for 4 weeks following its liberate, peaking at No. 22.
See how Lil Durk and director Cole Bennett venerated the paintings of Virgil Abloh within the “What Came about to Virgil” song video beneath.