Lollapalooza Expands to India in 2023, Marking Festival’s Asia Debut – Billboard


MUMBAI — Lollapalooza is touring to India, a value touchy reside song marketplace the place the urge for food for world song of all genres has grown significantly within the streaming technology.

The multi-genre pageant can be staged in Mumbai on Jan. 28-29, 2023, marking its debut in Asia.

BookMyShow, India’s greatest ticketing platform, is selling and co-producing Lollapalooza India, in conjunction with international manufacturers Perry Farrell, WME and C3 Items, which is owned via Are living Country.

The pageant’s Mumbai installment, which is able to happen at an as-yet unannounced venue “within the heart of the town,” will characteristic round 45 acts enjoying 20 hours of song throughout 4 phases to an target market of 60,000 enthusiasts every day. The road-up will contain 60% world artists and 40% native acts, the promoters inform Billboard.

India was once selected as the following vacation spot for the multi-genre pageant — which has expanded to a few international locations in South The united states and 3 in Europe during the last decade — as it was once a big possible marketplace which historically has been underserved via U.S. and Eu acts, says C3 Items spouse Charlie Walker.

“We’re most often on the lookout for puts that aren’t already crowded with massive scale, multi-day, multi-genre gala's,” he says. “In case you take a look at the musical urge for food in India in [terms of] streaming intake, you understand briefly that it’s underserved in reside.”

India’s streaming revenues grew via 20.6% in 2020 to $153.2 million, outpacing its general expansion of four.9% to $180 million, in line with IFPI’s World Tune File. (The expansion has most commonly been in ad-supported revenues.)

The Indian version of the pageant has been within the works for a minimum of 4 years, says BookMyShow founder and CEO Ashish Hemrajani, however plans had been not on time as a result of the pandemic. Hemrajani says the time is ripe now for such an tournament.

“Publish-pandemic, the spends on reside leisure have long past up dramatically,” he says, noting that film price ticket gross sales have greater than doubled pre-pandemic numbers. “There may be large pent-up call for.”

Mumbai-based BookMyShow has prior to now co-promoted India excursions via Ed Sheeran, Justin Bieber and U2, and plans to convey Bieber again to India in October as a part of his ongoing Justice global trek.

Introduced in 2007, BookMyShow, is owned and operated via Giant Tree Leisure Pvt Ltd. The company is found in over 650 cities and towns in India and works with companions around the business. The corporate has advanced from a purely on-line ticketing platform for motion pictures throughout 6,000-plus monitors to end-to-end control of reside leisure occasions together with song live shows, reside performances, theatricals, sports activities and extra. BookMyShow additionally has operations in UAE, Singapore, Indonesia and Sri Lanka.

India, which had struggled for years to steer large bands to go back and forth to the rustic of one.3 billion, raised eyebrows when U2 performed its first-ever-concert in Mumbai in December of 2019 — an indication that India was once turning a nook in opposition to changing into a valid traveling marketplace for international acts.

Hemrajani described the partnership with Lollapalooza as “long-term” with out specifying the collection of years they've signed directly to degree the pageant in India. On the other hand, it received’t be a one-off. “We don’t pass anyplace with the expectancy of now not occurring endlessly,” says Parker. “We’re nonetheless going in all places we’ve began one.”

Except for the flagship in Chicago, began in 2005, Lollapalooza lately additionally has annual editions in Santiago (introduced in 2011), São Paulo (2012), Buenos Aires (2014), Berlin (2015), Paris (2017) and Stockholm (2019).

As for the non-musical facets that Lollapalooza has come to be recognized for, the Mumbai leg will “resemble very a lot the entire others, the place we center of attention on meals, charitable organizations, and children, on most sensible of the song,” says Walker.

India is a particularly price-sensitive marketplace, the place streaming platforms fight to steer customers to pay for subscriptions, and the place the most affordable tickets for live shows are most often bought for 1,500 Indian rupee (about $20). Maximum promoters rely closely on sponsors and depend on manufacturers to hide anyplace between 50% to 70% of the prices. (Tickets for the U2 display in Mumbai in 2019 began at 3,000 Indian rupee, or about $40).

Early-bird tickets for registered Lollapalooza India customers, priced at Rs7,000 ($88) onwards, pass survive August 1. Registrations can be survive from July 27-31. The organizers be expecting to announce the line-up in opposition to the top of August.