Reggaetonero J Balvin Named Hirshhorn Museum’s “Cultural Ambassador”

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Reggaeton rapper and international celebrity J Balvin has been named the Hirshhorn Museum and Sculpture Lawn’s inaugural “cultural ambassador,” the establishment introduced this Monday, November 14. In his new position, the Colombian singer will collaborate with the museum on growing video and social media content material to succeed in new audiences. Balvin may also take part in “in-person engagements” with the Washington, DC-based fresh artwork museum.

“It’s an honor to be related to a museum this is focused in fresh artwork, has a powerful nationwide and international achieve, and believes artwork is for everybody,” J Balvin mentioned in a commentary. “I know how essential ingenious self-expression can also be in selling psychological well being and wellness. I'm proud to enhance the Hirshhorn’s project to glue a world target audience with the museum’s leading edge artwork education schemes, particularly for younger adults.”

In his 2020 documentary The Boy from Medellín, Balvin mentioned his ongoing combat with anxiousness, despair, and suicidal ideas, and has been open about those subjects on social media. In September, he launched a bilingual psychological well being app referred to as OYE. 

Balvin — who has received 11 Billboard Latin Tune Awards and 6 Latin Grammy Awards and launched amusing summer season birthday celebration hits like “Mi Gente” and “Ay Vamos” — could also be an artwork collector. In his house in Medellín, Colombia, Balvin loves to blow their own horns works by way of Kaws and Takashi Murakami, either one of whom he considers buddies. 

However the singer has additionally come beneath scrutiny prior to now for what some believe to be his appropriation of Afro-Caribbean musical traditions and his erasure of Black contributions to the style, which culminated in his acceptance of an award as Afro-Latino Artist of the Yr from the African Leisure Awards — even if he's no longer Afro-Latino. Balvin additionally confronted backlash after together with racist and sexist imagery of Black girls in an October 2021 song video.

In its press unlock pronouncing Balvin’s ambassadorship, the Hirshhorn praised him for his paintings drawing on various musical influences and his ingenious wellness advocacy, celebrating a partnership that “stands to energise international audiences by way of connecting them with probably the most thrilling artists of our time.”