Viagogo Fined for Inflated Tickets to Maneskin, Dua Lipa, Pearl Jam – Billboard


LONDON —Italy’s communications regulator has fined Viagogo 23.5 million euros ($24.8 million) for promoting tickets to live shows through rock and dad stars like Maneskin, Pearl Jam and Dua Lipa at hugely inflated charges, thereby violating the rustic’s strict regulations across the resale of live performance tickets.

Following a board assembly on June 23, Autorità in step with le Garanzie nelle Comunicazioni (AGCOM), a central authority regulator that oversees Italy’s telecommunications, audio visible and publishing industries, additionally ordered the secondary ticketing corporate to take away all “unlawful content material” indexed on its platform inside seven days.

The fantastic follows an investigation through AGCOM and Italy’s monetary crime enforcement company, the Guardia di Finanza, which checked out tickets for 131 occasions indexed on In addition to listings for Maneskin, Pearl Jam and Dua Lipa, the probe discovered that Viagogo marketed tickets at larger costs at the website online for presentations through Vasco Rossi, Sting, Inexperienced Day, Placebo, Cesare Cremonini, Paolo Conte and Andrea Bocelli.

Viagogo indexed tickets for the ones presentations at costs as much as six or seven instances upper than face price, says AGCOM. That runs afoul of Italy’s strict ticketing regulations, which state that handiest licensed distributors are allowed to promote tickets.

In circumstances the place Italian customers are in ownership of undesirable tickets, they're handiest approved to promote them on an occasional foundation at a value this is “equivalent to or less than the nominal worth.” AGCOM has now not equipped information about when the live shows had been scheduled to happen or when its investigation was once performed.

In a observation revealed June 24, translated into English through Billboard, AGCOM says “secondary ticketing has the impact of inflating price ticket costs” and exists at “the detriment of the neighborhood of artists, tournament organizers and of number one outlets.”

“That is of specific relevance at crucial second for the resumption of the are living occasions sector, after the compelled interruption because of the COVID-19 pandemic,” the regulator says.

Responding to the ruling, a spokesperson for Viagogo tells Billboard that they “recognize the verdict of the AGCOM, alternatively we're stunned through this fantastic.”

The corporate issues to a referral made in April through Italy’s Consiglio di Stato (Council of State) to the Court docket of Justice of the Ecu Union, asking the courtroom to make a decision whether or not the regulations limiting the industrial resale of tickets in Italy fit with the foundations of EU legislation.

“Viagogo trusts that those pending complaints will verify it's not chargeable for the allegations raised through the AGCOM and all fines will likely be annulled,” the spokesperson says.

Over the last 5 years, Italian government were cracking down at the touting of tickets for rock and dad live shows. In 2017, the rustic handed the primary of a number of items of law prohibiting the usage of automatic bots to reap tickets and banned the industrial resale of are living track and leisure tickets for industrial proposes or for above face price.

Final yr, an Italian courtroom rejected Viagogo’s enchantment to a separate 3.7 million euro fantastic issued through AGCOM in 2020. In that example, AGCOM took motion in opposition to Viagogo for promoting tickets for 37 occasions at inflated costs between March and July of 2019.

The Regional Administrative Court docket of Lazio rejected Viagogo’s argument that it a “passive website hosting supplier” connecting resellers with attainable consumers and is due to this fact exempt from legal responsibility underneath Italian legislation. The problem of whether or not Viagogo will also be termed as an “energetic” or “passive” website hosting supplier is among the problems that the EU Court docket of Justice has now been requested to resolve.

Outdoor of Europe, ultimate month the Federal Court docket of Australia pushed aside an enchantment from Viagogo in opposition to a $7 million penalty issued through the Australian Pageant & Shopper Fee in 2020 for deceptive Australian price ticket consumers about hidden charges and its declare to be an professional ticketing website online.

Viagogo has additionally encountered difficulties in the UK. In February of 2021, the Pageant and Markets Authority ordered the corporate to dump its StubHub trade outdoor of North The usa to finish its $4 billion acquisition, after an investigation discovered Viagogo was once enticing in anti-competitive practices.

Adam Webb, marketing campaign supervisor for U.Okay.-based anti-ticket touting group FanFair Alliance, referred to as the fantastic through Italian regulators “some other frame blow to Viagogo’s tarnished and out of date trade type. Regardless of the place they function, this corporate presentations a nearly pathological incapability to obey the legislation.”

Regulation throughout Europe, at each a countrywide and EU foundation, “is catching up with price ticket scalping,” says Sam Shemtob, director of the Face-value Ecu Alliance for Ticketing (FEAT), welcoming AGCOM’s sturdy stance in opposition to Viagogo.

“If different enforcement government practice Italy’s instance,” says Shemtob, “the hope of a purposeful price ticket resale marketplace, with scalping in large part relegated to the historical past books, may change into a fact.”